Data plumbing pending webhooks
"Last LinkedIn" fills via the We-Connect → HubSpot integration (last_linkedin_touch / weconnect_status on contacts). "Last cold mailing" fills via the SendGrid Event Webhook → last_cold_mailing / last_cold_mailing_utm on companies (domain match) and contacts (exact email match). Both columns show "—" until those are activated.
Definitions
Status: see legend — signal = Leadinfo visit, form conversion, marketing-email click or sales-email reply (<30 d); outreach = logged call / email / meeting, LinkedIn touch or cold mailing (<30 d). Last interaction = HubSpot "Last Contacted": updates when an email is sent from or logged in HubSpot, a call is logged, or a meeting is logged/booked — SendGrid sends and plain notes excluded. Touchpoint columns aggregate the account's contacts. Excluded from the list: accounts with Lifecycle Stage: MLC = Active Customer or Active Partner. Contact context ("laatste status contact") is shown in the expanded rows.